Ather Rizta : In the rapidly evolving landscape of electric vehicles, Ather Energy has once again proven its mettle with the launch of the Ather Rizta, a family-oriented electric scooter that seamlessly blends cutting-edge technology with premium aesthetics.
This comprehensive review delves into the myriad features that make the Rizta a standout offering in the burgeoning electric two-wheeler market.
Ather Rizta Design Philosophy: Where Form Meets Function
The Ather Rizta marks a significant departure from the company’s previous design language, embracing a more practical and family-friendly approach without compromising on style.
Unlike its sportier 450-series siblings, the Rizta adopts a boxy yet sleek silhouette that exudes a sense of robustness and reliability.
Exterior Aesthetics
Headlight Cluster: The front apron features a horizontally laid-out LED headlight cluster, complemented by integrated Daytime Running Lights (DRLs) and turn indicators. This arrangement not only enhances visibility but also contributes to the scooter’s modern facade.
Unified Body Panels: The side and tail panels are seamlessly integrated, creating a cohesive look that speaks volumes about Ather’s attention to detail in design.
Taillight Design: Echoing the headlight’s horizontal theme, the taillight adopts a bar-style shape, nestled elegantly within the bodywork. This symmetry in design elements creates a visually pleasing continuity from front to rear.
Dimensions and Practicality
Largest in Ather’s Lineup: The Rizta boasts the largest dimensions among Ather’s scooters, catering to the needs of family users who prioritize space and comfort.
Spacious Seating: With a 900mm long seat, claimed to be the largest in India’s scooter market, the Rizta ensures ample room for both rider and pillion.
Unparalleled Storage: The scooter offers a class-leading 56 liters of storage space, divided between a 34-liter under-seat compartment and an optional 22-liter front trunk (frunk). This generous storage capacity sets a new benchmark in the segment.
Ather Rizta Technological Marvels: The Heart of Rizta
Ather Energy has always been at the forefront of technological innovation, and the Rizta is no exception. Packed with features that enhance both convenience and safety, this electric scooter is a testament to Ather’s commitment to pushing the boundaries of what’s possible in electric mobility.
Power and Performance
Dual Battery Options:
2.9 kWh battery offering a true range of 105 km
3.7 kWh battery pushing the true range to an impressive 125 km
Motor Specifications: Equipped with a 4.3 kW motor, balancing performance with energy efficiency
Top Speed: A respectable 80 kmph, suitable for both city commutes and short highway stretches
Ride Modes and Controls
Smart Eco (SE) Mode: Optimized for maximum range, perfect for long rides or when battery conservation is a priority
Zip Mode: Offers enhanced performance, comparable to the sports mode in Ather’s 450S model
Magic Twist: An innovative feature allowing riders to slow down using regenerative braking without applying physical brakes
Auto Hold: Prevents the scooter from rolling on inclines, enhancing safety and convenience in hilly areas
Reverse Mode: Facilitates easy maneuvering in tight parking spaces
Display and Connectivity
7-inch TFT Display (Rizta Z variant): Offers crisp visuals and intuitive interface
7-inch LCD Display (Rizta S variant): Provides essential information in a clear, easy-to-read format
Bluetooth Connectivity: Enables seamless integration with smartphones for navigation and notifications
Custom UI: A redesigned user interface tailored for family users, prioritizing ease of use and relevant information display
Safety Features
Ather Skid Control: A traction control system that prevents wheel slippage on slippery surfaces, enhancing rider safety
Emergency Stop Signal (ESS): Automatically flashes the tail lights during sudden braking, alerting vehicles behind
Theft & Tow Detect: Notifies the owner of any unauthorized movement of the scooter
Fall-Safe Technology: Automatically cuts power to the motor in the event of a fall, preventing further accidents
Charging and Battery Management
IP67 Rated Battery: Ensures protection against dust and water ingress, enhancing durability and reliability
5-year/60,000 km Battery Warranty: Demonstrates Ather’s confidence in their battery technology
Optional Multi-Purpose Charger: An 18W charger that can be installed in the under-seat storage for convenient charging of devices
Ather Rizta Comfort and Ergonomics: Designed for Family Use
The Ather Rizta’s design philosophy extends beyond aesthetics, focusing heavily on rider and pillion comfort, making it an ideal choice for family use.
Seating and Posture
Upright Riding Position: Ensures comfort during long rides and reduces fatigue
Wide Handlebars: Offer better control and ease of maneuverability
Optimized Foot Peg Positioning: Enhances rider comfort and reduces strain during extended journeys
Suspension and Ride Quality
Telescopic Front Fork: Absorbs road imperfections, providing a smooth ride
Rear Monoshock: While designed for comfort, some users have reported a bouncy feel at low speeds, which becomes more pronounced on broken roads at higher speeds
Wheel and Tire Setup
12-inch Wheels: Provide stability and better road handling
MRF Tires: Offer a good balance of grip and durability, suitable for various road conditions
Ather Rizta The Ather Ecosystem: Beyond the Scooter
Ather Energy’s approach to electric mobility extends beyond the vehicle itself, creating an ecosystem that enhances the overall ownership experience.
Ather Grid
Extensive Charging Network: With over 3,400 fast-charging points across India, range anxiety is significantly reduced
Strategic Locations: Charging points are placed at convenient locations, making it easier for users to plan longer trips
Ather Halo Helmets
Alongside the Rizta launch, Ather introduced two smart helmet options:
Halo Bit: Priced at Rs 4,999, offering basic smart features
Halo: A more advanced option at Rs 14,999, with a pre-order discount of Rs 2,000
Wireless Helmet Charging
Innovative Charging Solution: The under-seat storage features a wireless charger for Ather Halo helmets
Convenience Factor: Helmets can be charged while stored, ensuring they’re always ready for use
Ather Rizta Customization and Personalization
Understanding that personal taste plays a significant role in scooter selection, Ather offers various customization options for the Rizta.
Color Options
Rizta S: Available in three monotone colors
Rizta Z: Offers seven color options, including three monotone and four dual-tone schemes, catering to diverse preferences
Accessory Options
Front Storage: The optional 22-liter frunk adds significant practicality for daily use
Charging Solutions: Various charging accessories available to suit different user needs
Ather Rizta Market Positioning and Competition
The Ather Rizta enters a competitive market segment, positioning itself as a premium, family-oriented electric scooter.
Pricing Strategy
Rizta S (2.9 kWh): Starting at Rs 1.10 lakh (ex-showroom)
Rizta Z (2.9 kWh): Priced at Rs 1.25 lakh (ex-showroom)
Rizta Z (3.7 kWh): Top-end variant at Rs 1.45 lakh (ex-showroom)
Competitive Landscape
The Rizta competes directly with other premium electric scooters in the market, such as:
Ola S1 range
TVS iQube series
Ather Rizta Conclusion: A New Benchmark in Family Electric Scooters
The Ather Rizta represents a significant milestone in the evolution of electric scooters in India. By combining cutting-edge technology, premium design, and family-oriented practicality, Ather has created a product that addresses the needs of a growing segment of environmentally conscious urban families.
While the Rizta may not offer the sporty performance of its 450-series siblings, it excels in areas that matter most to its target audience – comfort, safety, and practicality.
The generous storage space, advanced safety features, and thoughtful design elements make it a compelling option for those looking to transition to electric mobility without compromising on functionality.
The introduction of smart helmets and the expansion of the Ather Grid further solidifies the company’s holistic approach to electric mobility. By creating an ecosystem around their products, Ather is not just selling a scooter but offering a lifestyle change.
However, potential buyers should consider factors such as the reported suspension issues at certain speeds and the premium pricing compared to some competitors.
These aspects might influence the decision-making process for some consumers.
In conclusion, the Ather Rizta stands as a testament to the rapid advancements in electric vehicle technology. It successfully combines the practicality needed for family use with the premium feel and advanced features that tech-savvy consumers desire.
As the electric vehicle market in India continues to grow, the Rizta is well-positioned to capture a significant share, potentially setting new standards for what consumers can expect from family-oriented electric scooters.