In the ever-evolving world of Indian automobiles, few vehicles have made as significant an impact as the Mahindra XUV700. Launched in 2021, this premium SUV has not just raised the bar for Mahindra but has redefined expectations in its segment. Let’s delve into what makes the XUV700 a game-changer in the Indian automotive market.
The Genesis of Excellence
The XUV700 is not just an upgrade to its predecessor, the XUV500; it’s a complete reimagining of what an Indian SUV can be. Mahindra’s vision was to create a vehicle that could compete with global brands while maintaining its Indian roots. The result is a harmonious blend of cutting-edge technology, robust performance, and luxurious comfort.
Design Philosophy: Bold and Sophisticated
The XUV700’s design is a head-turner, striking a perfect balance between aggression and elegance:
Front Fascia: Dominated by a bold grille featuring Mahindra’s new ‘Twin Peaks’ logo, flanked by sleek LED headlamps with C-shaped DRLs.
Profile: A strong shoulder line and large wheel arches give it a muscular stance, while the floating roof design adds a touch of modernity.
Rear: LED taillamps connected by a chrome strip create a wide, planted look, emphasizing the SUV’s stability.
The attention to detail is evident in elements like the flush-fitting door handles that pop out when needed, adding to the vehicle’s premium feel and aerodynamic efficiency.
Heart of the Beast: Powertrains
The XUV700 offers a choice of powertrains that cater to different driving preferences:
Petrol Engine:
2.0-liter mStallion turbocharged unit
Power output: 200 PS
Torque: 380 Nm
Diesel Engine:
2.2-liter mHawk turbocharged unit
Power output: 155 PS (MX Series) / 185 PS (AX Series)
Torque: 360 Nm (MX) / 420 Nm (AX MT) / 450 Nm (AX AT)
Both engines are paired with either a 6-speed manual or a 6-speed automatic transmission. The diesel variant also offers an all-wheel-drive option, a rarity in this segment.
Performance on the Road
The XUV700’s performance is a testament to Mahindra’s engineering prowess:
Acceleration: 0-100 km/h in under 10 seconds (petrol variant)
Top Speed: Electronically limited to 200 km/h
Driving Modes: Zip, Zap, Zoom, and Custom (in select variants)
The vehicle’s monocoque construction ensures a perfect balance between ride comfort and handling dynamics. The all-wheel-drive system, with its multiple terrain modes, makes the XUV700 capable of tackling various road conditions with ease.
Spacious Interiors: Luxury Meets Functionality
Step inside the XUV700, and you’re greeted by a cabin that rivals luxury European SUVs:
Dashboard: Dominated by dual 10.25-inch screens – one for the infotainment system and another for the digital instrument cluster
Seating: Available in both 5 and 7-seat configurations, with plush leatherette upholstery
Panoramic Sunroof: One of the largest in the segment, adding to the sense of space and luxury
Sony 3D Sound System: 12-speaker setup for an immersive audio experience
The attention to detail is evident in the use of soft-touch materials, ambient lighting, and thoughtful storage spaces throughout the cabin.
Technology: A Leap into the Future
The XUV700 is packed with technology that’s often seen in vehicles several segments above:
AdrenoX Intelligence: Mahindra’s integrated AI-based connected car technology
Advanced Driver Assistance Systems (ADAS):
Adaptive Cruise Control
Lane Keep Assist
Autonomous Emergency Braking
Traffic Sign Recognition
Smart Door Handles: Flush-fitting handles that pop out when approached
Alexa Built-in: Voice commands for various vehicle functions
Personalized Safety Alerts: Uses AI to learn driving patterns and alerts for potential risks
These features not only enhance convenience but also significantly improve safety, making the XUV700 one of the most technologically advanced vehicles in its class.
Safety: Prioritizing Protection
Mahindra has left no stone unturned when it comes to safety:
7 airbags, including a knee airbag for the driver
Electronic Stability Program (ESP)
All-wheel disc brakes with ABS and EBD
360-degree camera for enhanced visibility
Driver Drowsiness Detection
ISOFIX child seat anchors
The XUV700’s body structure is designed to absorb and dissipate impact energy effectively, providing excellent crash protection.
Variants and Pricing: Something for Everyone
The XUV700 is available in two main series – MX and AX (AdrenoX), with multiple variants in each:
MX Series: Starting at ₹13.45 lakh (ex-showroom)
AX3: From ₹15.49 lakh
AX5: From ₹16.99 lakh
AX7: From ₹19.99 lakh
Prices go up to ₹24.95 lakh for the top-end AX7 Luxury AWD Automatic variant. This pricing strategy allows Mahindra to cater to a wide range of customers, from those looking for a premium family SUV to enthusiasts seeking a feature-packed, performance-oriented vehicle.
The XUV700 Experience: More Than Just a Vehicle
Owning an XUV700 is about more than just having a premium SUV; it’s about being part of a community. Mahindra offers a range of ownership experiences:
Personalized service through the ‘With You Hamesha’ program
Extended warranty options up to 7 years
24×7 roadside assistance
Exclusive owner’s community events and drives
These initiatives enhance the ownership experience, fostering a sense of belonging among XUV700 owners.
Market Impact and Competition
The XUV700’s launch has sent ripples through the Indian automotive market. It competes with a wide range of vehicles, from premium SUVs like the Tata Safari and MG Hector to even entry-level models from luxury brands.
Its combination of features, performance, and competitive pricing has forced other manufacturers to up their game, benefiting the Indian consumer in the process.
Looking Ahead: The Future of XUV700
As we look towards the future, the XUV700 is likely to evolve further:
Potential for hybrid or electric powertrains
Enhanced autonomous driving capabilities
More advanced connected car features
Mahindra’s commitment to innovation suggests that the XUV700 will continue to be at the forefront of automotive technology in India.
Mahindra XUV 700 : A New Benchmark in Indian Automotive Excellence
The Mahindra XUV700 represents a significant milestone in the Indian automotive industry. It showcases the capability of Indian engineering and design, proving that homegrown manufacturers can produce world-class vehicles. More than just an SUV, the XUV700 is a statement of intent from Mahindra, signaling their ambition to compete on a global stage.
For the Indian consumer, the XUV700 offers an unparalleled combination of luxury, technology, performance, and value. It challenges the notion that one needs to look to foreign brands for premium features and driving experience. In doing so, it not only elevates Mahindra’s standing in the market but also pushes the entire industry forward.
As it continues to evolve, the XUV700 is poised to remain a benchmark in its segment, inspiring innovation and raising expectations for what an Indian SUV can be. It’s not just a vehicle; it’s a testament to India’s growing automotive prowess and a glimpse into the future of mobility in the country.